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Tuesday, 4 March 2014

http://smallbusiness.chron.com/target-market-vs-target-customer-20674.html
On this website it tells you the difference between a target market and a target customer.
Abercrombie & Fitch:-

http://www.abercrombie.co.uk/shop/uk/mens-on-the-go-stars-on-the-rise?ddkey=http:a-uk/sub-1
http://www.abercrombie.co.uk/shop/uk/womens-new-arrivals
I would say that Abercrombie & Fitch clothing brand would appeal to young men, women, boys and girls who are under 25 years old because of the use of advertisment in their brand and this brand appeals to the younger crowd in modern society.
DOLCE E GABBANA -
Dolce & Gabbana:-
http://store.dolcegabbana.com/gb/turn-heads-in-tuxedo_grd492
http://store.dolcegabbana.com/gb/the-new-tuxedo_grd472
I would say that this fashion designer label would appeal to men and women who have a high income and love to wear romantic palettes and heavy embellishment on their clothes.

http://www.primark.com/en/whats-new/look/1237,get-the-look---floral-skirt

http://www.primark.com/en/whats-new/product/6966,mens-burnout-sweater
Primark:-
I would say that Primark appeals to customers who a low income and also those who like to keep up with the latest trends, but at cheaper cost and a fraction of the price you would normally pay if it was a designer brand.

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